Monday, September 15, 2008

ALL NEW MAZDA 6 HIT SAUDI MARKET


Jeddah: In a ceremony held in Jeddah on February 4 , Haji Hussain Alireza & Co. Ltd. (HHA), exclusive distributor for Mazda in Saudi Arabia, introduced the all-new 2009 Mazda6, joined by Mr. Malcolm Gough, Managing Executive Officer, Mazda Overseas Sales and Customer Service; Sheikh Amin Abul Hassan, Chairman of HHA; Mr. Ali Alireza, Executive General Director for HHA; and press and other media representatives. Developed as an evolution of Mazda's popular Zoom-Zoom concept, the 2009 Mazda6’s design theme is "Bold & Exquisite". Its exterior styling expresses a combination of athleticism and delicate grace. Inside, sporty and sophisticated design elements create an environment in which drivers can experience driving pleasure, comfort and a feeling of security. Through the introduction of this stylish, insightful, and spirited car, which is available in three body styles – sedan, sport hatchback and wagon - Mazda continues to lead the popular CD-class segment. In his speech, Mr. Ali Alireza, Executive General Director of HHA, emphasized that the strategic plans established by Mazda, which were developed in line with the innovative technologies used in the production of the new Mazdas, are the main factors leading to the rapid rise of Mazda car sales in the Saudi market.

TECHNICAL SPECS:

The all-new Mazda6’s design theme, “Bold and Exquisite”, is also embodied in sporty styling that is sure to turn heads. The exterior has a unique character, expressed by the interplay of discreetly following curves and prominent edges from the front end through the fenders, and through the taut curves that lend richness and strength to the rear view. The door panels placed between the sharp top and bottom character lines convey an expression of beauty from simplicity. Then there’s the exquisiteness of detail evident everywhere in the car's inbuilt quality. Combined, these elements of beauty create an advanced, emotion-pleasing character that could only be found in a Mazda. As before, there are three body styles: sport hatchback, sedan and station wagon. The ?ve-door hatchback symbolizes the new Mazda6’s sporty and sophisticated nature with a following, coupĂ©-style silhouette and a six side-window cabin design. The sedan plays down its three-box form with its tautly-arched cabin and short, high tail, giving it a fastback look clearly related to that of the hatchback. The station wagon features three-dimensional curves that give volume and tension to the side and rear view to achieve a level of stylish design rare in a station wagon.

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