Though automotive product tie-ins can be a mixed bag, with examples like Mercedes' Motorsport clothing collection, Audi's set of golf clubs, Pagani's high-end stereo, and the Ferrari-branded clock radio for $2995, car companies have leant their logos to thousands of products over the years. Now Lamborghini, which already has a popular merchandise line covering everything from clothes to laptop computers to (jokingly) sick bags, has put its stamp on a new must-have gadget -- a Windows smart phone.
Finished in yellow and black, the new Asus ZX1 smart phone measures 4.5 inches tall, 2.3 inches wide, and half an inch thick, and features Lamborghini script on its face. The device's back is stainless steel and carbon fiber, and includes the automaker's signature shield logo in its center. Running a version of Windows Mobile 6.1 with Asus' new "Glide" user interface, the phone includes a 2.5-inch touch screen interface and boasts some impressive multimedia capabilities. And with Wi-Fi, Bluetooth, GPS, a MicroSD expansion slot, and two cameras on hand, the 3G device should be more than capable of handling any enterprise situation as well.Featuring both work and weekend modes that are fully customizable, the phone's UI also has a distinct Sant'Agata Bolognese theme, including meters that resemble boost gauges and a tachometer clock. No word on pricing at the moment, but considering that Lamborghini's current Nokia mobile sells for 1350 Euros, don't expect the new cutting-edge smart phone to come cheap. Then again if you have to go on a business trip and leave your LP640 in the garage, with the ZX1 in your pocket you can be reminded of its 631 horsepower every time you call home
Feel good......
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