If that bright red Bentley Continental GT just isn't getting the kind of attention you want on Rodeo Drive, maybe it isn't your car that's not flashy enough, but your paint. To fix this, one entrepreneur has launched a new company called Alchemist, which specializes in giving cars that little extra something by coating their roofs with 24-carat gold. And now for those who literally have nothing left to spend their money on, Alchemist is debuting...
